How to Promote Products as an Affiliate Marketer Through Paid Advert

affiliate marketer

For those who are taking advantage of it already and to those who are looking at making money online affiliate marketing is one way to make cool money. An affiliate marketer is saddled with the responsibilities of promoting specific products or websites in exchange for a fraction of the profits or commissions from the web traffic or sales he/she generates. In a simple term any time the recommendation/web traffic from an internet affiliate generates a sale, the affiliate marketer earns money. In other words, the products or services are provided by others, while you provide a sales or marketing outlet.

Affiliate marketing is not a get-rich-quick scheme, it requires hard-work and a concerted effort in pushing some brands products and services through every online mediums that is possible. Some affiliate have gone extra miles to spending personal fund in promoting a website/products or services, because they are sure of a return on investment.

As a digital marketing expert what i have observed in the Nigerian terrain is that, people want to make money but don’t want to spend money, most affiliates always want to promotes products organically (without spending money) to reduce the risk of investing and not getting return, this is actually not a bad idea, but what i have discovered over time is that those that spend more to promote platforms earn more that those doing it organically.

Basically, it is essential you have your own platform (a personal website or blog) on which to post links and advertise for your chosen products or services, but if you can’t afford a personal website or blog, or you don’t want to go through the rigor of creating content you can leverage on your social media channels to promote products or services. The good thins is whatever medium you choose to use to push you can spend little amount on paid ad.

I would like to share with you, how you can promote products/services as an affiliate marketer through paid ads without breaking the bank on any platform you choose to use whether website or social media.

Gooogle Adwords (Pay Per Click)

One of the best ways to get quick conversion/sales as an affiliate is to promote affiliate offers via Google Adwords. You can choose to use either the Google search network or the Google display network. The search network gives you the opportunity to bid on relevant keywords that is associated with the product you are promoting, You can spend as low as $50 (Fifty dollars) on google adwords per month on specific products/categories you are advertising, by selecting the right keyword, a creative ad text and adding a relevant landing page. Also ensure your CPC is as low as possible so you don’t run out on your budget quickly.

google search result

You can also take advantage of Google Display Network, by creating attractive banners with exciting offers and call-to-action and target them at prospective buyers, with Adwords you can work within the limit of the budget you set per day. Adwords account is simple to set up and you can also learn it on your own.

READ: Set Up Your Google Campaign in 9 Steps

Run Facebook & Instagram Ads

Peradventure you don’t have a personal website or blog, but you have a Facebook page for your affiliate account, you can decide to promote website offers through Facebook Ad. Facebook gives you the privilege to target your audience with your Ad, to ensure you are not sending the right campaign to the wrong people, you can also spend as low as $5 (five dollars) per day, and run a test for one week to evaluate the performance. Through Facebook Ads you can also targets Instagram users with your ads so without leaving any stone un-turned you are sure this will drive traffic to the seller’s website which in turn will translate into sales and eventually more money for you


Sponsored post

Content marketing is another way of promoting affiliate offers. Even when you don’t have your own website and blog as an affiliate all you need to do is identify the category(ies) of products you want to promote and draft a very creative and insightful content about the products with your affiliate links on some keywords hyperlinking to seller’s website, if you have friends that are bloggers you can send it to them to publish, and if you have little amount to spend you can also poach some popular bloggers to help you share the content on their blogs and hopefully get some leads and conversion.


If you are active on twitter this can serve as a medium for you to promote affiliate offers. If there is a special products or category you are pushing you can create an hashtag around it and promote it using twitter influencers that costs less or you promote directly from twitter. It is essential you have your affiliate id embedded in the product/category url and also ensure the url is shortened.

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