Digital marketing has evolved immensely over time in Nigeria and in the world at large, it’s now safe to say that Digital Marketing is no longer a vague concept in Nigeria as more people are becoming aware of the new trend in engaging millennials as traditional marketing barely exists.
As true as this is, it is also glaring that most brands are yet to fully utilize the real possibilities digital marketing offers, while a lot of others are getting it totally wrong.
Below are the common myths about Digital Marketing in Nigeria:
Digital marketing is just another way of describing Social Media
Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true as there are many more components that make up a digital marketing campaign. Social media is an important aspect of digital marketing but it is far broader than that. Digital marketing involves building awareness and promoting a brand or product using all available digital channels which includes smartphones, tablets, computers, game consoles, electronic billboards as well as radio and television. So, do not indulge your time entirely on social media marketing. For example, you have to know and work on making your online presence mobile friendly to reach maximum number of people. And to do that, you have to know some key techniques that stand as a part of digital marketing.
My target customer is not online
Says who? According to Nigerian Communications Commission (NCC), Nigeria currently has over 97 million internet users. If you are still not convinced, just look around and almost everyone is staring their smartphone, even our grandparents are addicted to Facebook. The utilization of digital media is spreading like wildfire across all age brackets. Your target customer is online, it’s just a matter of positioning your brand rightly to be noticed.
Digital marketing is too crowded making it difficult to stand out
Trust me, there is no aspect of marketing that is not crowded as long as it provides better result – you just need to find a way to stand out from the crowd. Have a proper work plan and research what your competition and others are doing to learn from their mistakes and successes.
Provide creative content that will engage and add value to your target audience. Also, appeal to your fans with exclusive offers, competitions or any chance to make them feel appreciated and valued are all good ways of standing out and getting attention.
Once You Implement a Successful Campaign, You’re Done
Permit me to LOL at this one. Sorry to burst your bubble, but in the digital world you are never done. You can’t say because you’ve just executed a creative campaign and generated a reasonable amount of conversion you’re done. No, actually you just started – you need to constantly iterate your brand, no matter how awesome the first wave of results might have been.
Digital marketing is too technical and should be the responsibility of the techies
When people think of internet marketing, they often think technical. It’s pretty much like traditional marketing (in a way), marketing campaigns are all about adequate planning, implementation, and analysis. Yes, there are a growing number of digital marketing tools to simplify your tasks online, team management, and a lot more tools that can substitute people. Technology is something, but it is not everything. The technology is merely a tool to reach and engage people. It is basically a marketing skill not a technical one.
It requires a huge amount of money to get started
Money – this has always been a major setback for some digital marketing beginners. Some people have a big misconception that digital marketing means investment of a huge part of your marketing budget. But this is not at all true. Whether you employ any digital marketing expert or yourself begin to work on the channels, very minimal investment can start showing you greater results.
Digital marketing is not relevant to small businesses
False. Digital marketing is vitally important for small businesses because it provides the opportunity to establish significantly more engaged communication channels with consumers for a significantly reduced budget. It also provides the opportunity to sell directly without the expense of a brick and mortar store and to engage and research customers’ preferences without hiring a market research company. Digital marketing gives small businesses the tools which, in the past, were only available to businesses with huge budgets.
There are a lot more myths out there, but these are the ones we encounter the most. What have you heard or negate in your digital journey?
If you are interested in learning how to leverage digital marketing to engage and convert your target customers, register for a Professional Digital Marketing Training at TINC ACADEMYShare This