Category: Branding

3 Cheap Ways to Boost Your Brand Visibility

Branding is a powerful and highly efficient marketing strategy, but even a good brand needs to promote itself to gain visibility and recognition. That’s easier said than done, especially since the online market is overcrowded with other businesses that are attempting to do the same. Moreover, smaller brands may not always have a large enough

Let’s Talk Marketing with Dipo Davies – Building Your Brand in a Niche Market: The Castles Experience {RECAP}

This week’s Let’s Talk Marketing with Dipo Davies was another interesting discussion, Dipo Davies was able to shed more lights on how to build a strong brand in a Niche market, for startups this discussion will serve as an eye opener on how to grow your brand in whatever niche you have chosen. As usual the moderator