Category: Branding

How to Know if Your Brand is Dying

Every business at one point or the other will always experience a diminution, however, this does not signify the end of the business, even the prominent brands are liable to experience success in a metrical or seasonal pattern. We’ve seen brands emerge, grow, stabilize and finally decline there are different reasons why brands are dying,

Reasons Your Logo Is Not Your Brand

There is a particular practice that is common to many businesses and organizations especially as it pertains to “Branding” and “Rebranding” Most people probably see rebranding as just changing company’s logo or brand colours, some banks in Nigeria will even go to the extent of repainting their branches to tell customers they are wearing a new

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