Digital Marketing is essential for all marketing professionals and business personnel – This training exposes participants to 100% implementation of Digital Marketing Strategies and tactics across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers. It will also interest those advancing a career in marketing by clearly executing the tactics and technologies integral to planning and implementing a successful Internet marketing strategy from an organizational perspective.
This training not only teaches the fundamental techniques of digital marketing but also gives students an impressive looking certificate to hang on their wall.
Who Should Attend?
This training is aimed at marketers, sales professionals, business owners and anyone with an interest in a Digital Marketing Career looking to understand the essential elements of running effective digital marketing campaigns based on a well-planned and integrated digital marketing strategy.
Why Should You Learn Digital Marketing?
The increase in number of internet users has contributed immensely to the growth of online trade volumes in Nigeria as millions of people now search for products and services online, leaving business owners and marketing executives with no option but to be where their customers are and ultimately increasing the demand for digital marketing executives
But the question is, how poised are you to be recognized as a professional?
If your answer is no, then this digital marketing training is for you.
Here’s what you’re going to learn at this training:
– Introduction to Google Adwords
– Campaign Management
– Measurement and Optimization
Google Display Advertising
– Planning a Google display network campaign
– Creating your ads
– Implementing your campaign
– Measuring your performance
– Optimizing and running your campaign
Search Engine Optimization
– SEO Basics
– Keyword research and analysis
– On-page and Off-page optimization
– Content optimization
– Reporting and Management
Search Engine Marketing
– Ad formats: Select the right ad formats and extensions to reach your marketing goals
– Ad and site quality: Improve the quality of search ads and the sites they advertise.
– AdWords tools: Learn to utilize available AdWords tools, including AdWords Editor.
– Optimizing performance: Optimizing for greater conversion
– Performance, Monitoring, and Reporting: Implement budgets and create effective reports
Social media marketing
– Introduction to social media
– The 6 Cs of social media
– Social Media: the rules of engagement
– Creating a content schedule/calendar
– Concepts and strategy
– Setting up a Facebook business page
– Hands-on implementation of Facebook advertising
– Performance and optimization Practicals
– Concepts and strategy
– Growing your followership
– Case studies from the real world
– Twitter apps
– Tracking and measuring your performance
The courses will be delivered by leading digital marketing specialists who plan and implement digital marketing campaigns on a daily basis for top brands. They will share their real-life case studies with you during lectures. This means you will learn up-to-date techniques with a certain level of authority from specialists with first-hand experiences. You will also have access to our learning support team to guide you after the course as you implement what you have learnt, giving you the support you’ll need to achieve your potential.
When Is The Training?
The training is scheduled to hold on the 19th & 20th February 2016
How Much Is The Fee For This Digital Marketing Training?
Training Fee: N25,000 per participant
Account Name: TINC Creative Concepts
Account No: 0142284099
Registration ends February 14
Email address – firstname.lastname@example.org
Phone No – +2348062304725
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