Posts byOluwatobi Adekunle

The EFCC Twitter Handler: A Mystery Satirist Teaches Twitter 101

“You are an excellent communicator; you are special. Good luck for the future and thank you for your service @FshawKingFisher, ‘The Handler’”.         – @officialEFCC When late Monday afternoon, the Economic and Financial Crimes Commission, tweeted the above quote in appreciation of its outgoing but exemplary social media manager, the anti-graft agency uncannily revealed the
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Mi-Tribe A500 Review – Full Specification

Mi-Tribe A500 is one of the latest smartphones from Mi-Fone. Mi-Fone is the first African mobile devices brand. Cutting Edge, Affordable, Reliable and a World-class mobile device. A brand that strives to achieve the perfect balance between technology, design, quality and price. At Mi-Fone every innovation is aimed at changing the game of technology, and
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Become a Certified Digital Marketer in 2 Days

Digital Marketing is essential for all marketing professionals and business personnel – This training exposes participants to 100% implementation of Digital Marketing Strategies and tactics across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers. It
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How to Know if Your Brand is Dying

Every business at one point or the other will always experience a diminution, however, this does not signify the end of the business, even the prominent brands are liable to experience success in a metrical or seasonal pattern. We’ve seen brands emerge, grow, stabilize and finally decline there are different reasons why brands are dying,
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2016 Ecommerce Trend in Nigeria

Studies have shown that the fast growing strength of e-commerce industry in Nigeria is a function of technology development. The increase in numbers of internet users has contributed immensely to the growth of online trade volumes. In most developed countries people prefer to buy online while some prefer to research the products they want to
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Trackmyfone Review: A Simple and Intuitive Parental Control App

Trackmyfone Review: A Simple and Intuitive Parental Control but Does It Really Break the “Spy” App Stereotype? What’s the first thing that comes to your mind when you hear the word “monitoring”, “spy” or “parental control”? It’s usually a manifestation of something illegitimate or discrete—isn’t it? It’s hard to really let go off these stereotypes,
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The Essence of Adding Humour to Adverts in Nigeria

I wrote on my update here on Linkedin yesterday on why i think telecommunication companies in Nigeria were infusing humour into advertisement, however, that was after a keen observation on recents adverts i’ve seen from these Telco’s. I stated MTN used Saka for “I don Port” recently Etisalat also adopted Frank Odega the “Gerrara here” man,
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20 Years of eBay Infographic

In 20 years eBay has transformed online retail. From humble beginnings in 1995 to revenues of $17.9 billion in 2014, its rise to the top has been staggering. The site now has 157 million active users. Along the way, eBay made some important steps to improve the quality of their service. For example, eBay incorporated
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Meet Lanre Olusola (aka “The Catalyst”) as Our Personality of The Week

If you are like me that love to get enough motivation and be inspired by people who know their onions, then our personality of the week needs no profound introduction, but not to make assumptions; LANRE OLUSOLA is recognized as one of Africa’s Premier Life, Mind, Emotions and Behavioral Change Coach.  He is respected nationally and
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Email Marketing Described as the Best Way of Reaching the Millennials

I was just reading through some digital marketing materials when i saw an article that describes email marketing as the best way of reaching the millennials and i ask myself how effective is email marketing when compared with social media and content marketing in driving traffic, promoting brand, generating lead and sales? With so much emphasis these days
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The 4 Types of Mentors Every Young Entrepreneur Needs

Having a mentor as a young entrepreneur is one of the keys to unlocking the potentials of a business enterprise. Mentoring actually guarantees young people that there is someone that cares about them and wants them to succeed. Mentoring is pretty more about coaching and counseling. Studies also confirms it that quality mentoring relationships have powerful positive effects on young
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Exclusive Interview with CEO of Supermartng Raphael Afaedor – Personality of the Week

Today, our personality of the week is Raphael Afaedor, Ex CEO of Jumia Nigeria, and Co-Founder & CEO of one of the biggest online supermarket in Nigeria Supermartng. We were able to conduct an E-interview with Raphael, and one thing i admire about him is his simplicity unlike so many CEOs in Nigeria, they hardly grant you audience if you
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Economic Downturn in Nigeria – Reason for Massive Retrenchments at Private Organizations

It’s glaring that Nigerian economy is currently not stable with massive retrenchments witnessed at different organizations in the country. I think it is high time our government paid close attention to the economy, it is understood that we need to tackle corruption to enhance a sustainable growth but not at the detriment of an ailing economy. There
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Online Retailers in Nigeria are Ready for Organic Search Battle This Black Friday

As we are approaching Black Friday in Nigeria which is the last friday in the month of November, online retailers are getting ready to battle for organic search results for specific keywords, more importantly the “Black Friday” keyword and related terms. As it appears at the moment no ecommerce website in Nigeria is competing for the “Black Friday” keyword,
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Can Vodacom Fleet Management Solution Help Reduce Accident Rate of Heavy Duty Vehicles in Nigeria

Vodacom realize the need to drive business forward in today’s unpredictable business environment and also to effectively manage mobile assets (fleets). The Vodacom Fleet Management solution promise to give you the peace of mind that your business vehicles are never out of reach, even when they’re out of sight. Well this is a good innovation
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Jumia Black Friday is Ready to Cause National Holiday With Up To 90% Discount

This year’s black friday will be massive with eCommerce giants bracing up already to cause compulsory national holiday with unimaginable discounts. Black Friday is celebrated yearly all around the world but we started witnessing it in Nigeria since the advent of online retailers in 2013 offering massive discounts on products that day. Jumia, one of
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Mara Group Sets To Launch Online Marketplace Platform – Mara Sokoni by 2016

I don’t know if you guys have heard about this but i think this is a good news to the African eCommerce ecosystem. Mara Group is a  Dubai-based Pan-African multi-sector business services company. It operates in the technology, financial services, manufacturing, real estate & agriculture industries. The company is set to launch an Africa-wide online marketplace that
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Reasons Television Advert Is Still Relevant in Promoting Products and Brands in Nigeria

Do you know i have always wondered that despite the rapid growth of internet technology and digital marketing, television advert still play a prominent role in promoting a brand extensively and still remains an important tool in also driving sale although you might say tracking conversion will be a daunting task. According to a particular study on
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Meet Our Personality Of The Week – Dr Olumide Olusanya Founder of Gloo.ng

Today, our personality of the week is Dr Olumide Olusanya, Founder of Gloo.ng, Nigeria’s biggest online supermarket. The reason he is our man of the week will be known when you read further. Dr Olumide is a medical doctor by qualification, according to him he was forced to study medicine as a result of parental pressure; He practised medicine
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Gadol Payday Giveaways: Up To 75% Discount On Your Favourite Items + Free Gifts on All Orders

Ecommerce in Nigeria just experienced a dynamic shift with the recent launch of gadolng.com! GADOL is an online mall designed to be fast in all ramification. The site speed is awesome when you browse. Their customer service are swift at responding to your need. They promptly process and deliver your order. They are also quick to refund your money
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