Posts byOluwatobi Adekunle

Let’s Talk Marketing with Eizu Uwaoma – Taglines and How the Affect Brand Positioning {RECAP}

Last week Saturday’s discussion on Let’s talk Marketing was mind-blowing and very interesting and I think that was partly because of the topic and the amazing guest we had. Obviously, Reach360 Media is doing a great job. As usual, I believe the knowledge should be shared. The moderator was Daniel Iyam and the Lead Discussant was Eizu Uwaoma, the
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Let’s Talk Marketing with Mrs Iquo Ukoh – Differentiation in a Saturated Market {RECAP}

I was privileged to be part of a WhatsApp group discussion during the weekend organized by Reach360 a digital marketing agency and the topic of the discussion was “Differentiation in a Saturated Market” the lead discussant was Mrs Iquo Ukoh a marketing guru with over 30 years experience in the FMCG industry, diverse lessons were learnt and
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Marketing is a Warfare – The Times are Hard

The present economic quagmire in the country is really keeping marketing professionals on their toes. The difficulty is in the menace and tragedy that has befallen our economy lately ranging from, lower oil price, severe dollar shortage, inflation at 18 percent and the rise in unemployment rate from 12.1 percent to 13.3 percent. The combined factors have affected
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Is This What We Call Black Friday?

Black Friday is around the corner again, this phenomenon is becoming more prominent in Nigeria, just like where it originated. Black Friday is the day following Thanksgiving Day in the United States Since 1932, it has been regarded as the beginning of the Christmas shopping season. It became a trend in Nigeria shortly after we had online
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Exclusive Interview: Meet Nigeria’s Trending Travel Blogger – Chiamaka Obuekwe

Today i want you to meet Nigeria’s trending travel blogger Chiamaka Obuekwe in an exclusive interview with Analystconsult. Chiamaka is a Nigerian that hails from the south-eastern part, a social media expert, brand ambassador to notable brands and also a tourguide/travel-blogger. She is fondly being called by many different names by her friends and folks like Wakajugbe,
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Exclusive Interview with CEO Private Property Nigeria Oluwafemi Taiwo – Personality of the Week

Today, our personality of the week is Oluwafemi Taiwo, CEO & Co-Founder of Nigeria’s leading online real estate marketplace privateproperty.com.ng. In an interview with him Femi gave us an insight into how the business grew from nothing to something which every aspiring entrepreneur can hitherto learn from. I hope you read and get inspired from
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Competition Gets Tougher as Jumia Also Introduces JumiaPay

I reported here yesterday that Konga commercially launches Kongapay making it a payment system available to everybody by extending the services of Kongapay to other non-customers. Read Post and few days ago i also wrote about the fierce competition in the eCommerce industry in Nigeria where Yudala was replicating Konga’s creatives and marketing campaigns See here. It is
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KongaPay Launches Commercially

Konga a leading Nigeria’s online store introduced a secure payment platform on their site last year about June, it’s called Kongapay, this is to ensure that customers are secured shopping online on Konga, the new development is that Konga has taken this to another level by extending the services of Kongapay to other non-customers. As
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Eskimi joins Mobile Ecosystem Forum

During the last 2 years, Eskimi became a media company with multiple mobile products covering more than 15 markets in Africa and Asia. Eskimi currently owns a mobile social networking site Eskimi.com, a mobile programmatic platform for advertisers and a carrier billing solution in more than 12 markets. Eskimi’s expansion created a need to work
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Finally! Ringier Africa Group Acquired DealDey

After so many months of financial constraints faced by DealDey one of the major player in the e-commerce industry in Nigeria, the company has finally being bought by Ringier Africa. According to TechCrunch The African subsidiary of Swiss media and e-commerce company Ringier acquired Nigerian online shopping startup DealDey for an undisclosed amount. Ringier Africa
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Top 6 Content Marketing Companies in Nigeria – SEO Perspective

Content marketing is often referred to as blogging while some people call it blogging, it is also called content marketing in the digital marketing parlance. Over time blogging has evolved in Nigeria and has become a real-time multi-million naira business. However, this can be attributed to general insinuations that blogging is a very profitable online business
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