Branding is a powerful and highly efficient marketing strategy, but even a good brand needs to promote itself to gain visibility and recognition. That’s easier said than done, especially since the online market is overcrowded with other businesses that are attempting to do the same. Moreover, smaller brands may not always have a large enough budget to invest in good publicity and promotions.
However, a good promotion doesn’t always have to require a hefty investment. With the right strategy and a good approach, you can easily find cheaper methods that will help boost your brand’s visibility and help you gain favourable recognition. Therefore, here are a few cheap ways you can boost your brand visibility.
Social media campaign
Social media platforms have become quite business-friendly in recent years. They are reliable for improving your visibility, reputation and awareness, as well as effective in helping you establish relations with your customers. Most importantly, they can be absolutely free if you choose a more organic approach instead of paid ads. For bands, this presents a unique opportunity to promote themselves and gain much-needed visibility on the online market.
Not only that, but you can invest time and effort to build meaningful relationships with your target audience, in order to encourage engagement and loyalty from them. It’s important to identify who your target audiences are first and then identify which social networks are they most present at. That way you can focus your attention and your efforts to networks where your potential customers reside and start building your presence there.
In addition, you won’t have to waste time and effort on networks where there’s no interest in your brand. You can share relevant content to provide your audience with value and also promote your core values and the company’s story so that your customers can relate with your brand. Moreover, you can leverage social media influencers to help promote your brand and engage with their audience for better awareness. Social media platforms are a great place to build your brand’s awareness and generate leads that you can point towards your brand’s website.
Investing in branded merchandise
Focusing solely on a digital approach isn’t always the best option. Even though there are a lot more convenience and efficiency in digital marketing, traditional methods are still great for improving your brand’s visibility. Traditional means, such as promotional merchandise is considered to be one of the oldest forms of advertisement.
However, it’s still, in fact, quite efficient and very cost effective. That means that you won’t have to spend more than a couple of dollars on creating a branded item, but you’ll gain a lot of exposure and responsiveness in return. Simply put, your investment will pay off immensely and you won’t have to spend too much on your promotion. You can host or attend a community event where you can hand out branded merchandise. It will boost your brand’s visibility and recognition.
As a matter of fact, 79% of people who receive a promotional item from a brand are more likely to do business with that brand in the future. Still, make sure your gifts are memorable and practical to use. For example, your branded merchandise should consist of gifts, such as custom t-shirts, flash drives, pens and so on. That being said, 89% of people will keep the gift if it’s practical, while 87% of people will hang on to a branded item for 12 months and more. Aside from being efficient at improving your visibility, branded merchandise also serves as a long-term marketing campaign and a way to improve your exposure.
Content is considered king in the marketing world and there’s a very good reason for that. In fact, high-quality content can easily drive engagement, interest and even good recommendations. The more high-quality content you produce, the better the impact it will have on your audience. Producing content that will yield the best results isn’t easy, but it doesn’t have to cost an arm and a leg either. You can simply start a blog and create your own content that you’ll share with your audience over various media channels.
However, in order for your content to be successful, it has to be highly relevant to your audience. Entertaining and informative content can easily go viral over the social media and other channels. That can give you more exposure and visibility to promote your brand further. Also, you can engage in guest posting on other relevant and reputable sites, which will help you position your brand as an industry professional.
Your content will become renowned and people will recognize your brand more easily. Another important aspect you must consider is adding appealing visuals to your content as well. Visual content, such as images videos, infographics and others are very efficient at driving engagement and boosting your online visibility. The more you commit to creating high-quality content the more visibility and exposure your brand will favour in return.
Promoting your brand in the online world is not simple at all. What’s more, promoting it on a tight budget is even more difficult. However, with the right approach, you can effectively boost your brand’s visibility without spending too much of your resources. It only takes a bit of careful planning and dedication.
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