Monthly Archives: November 2016

Marketing is a Warfare – The Times are Hard

The present economic quagmire in the country is really keeping marketing professionals on their toes. The difficulty is in the menace and tragedy that has befallen our economy lately ranging from, lower oil price, severe dollar shortage, inflation at 18 percent and the rise in unemployment rate from 12.1 percent to 13.3 percent. The combined factors have affected

Is This What We Call Black Friday?

Black Friday is around the corner again, this phenomenon is becoming more prominent in Nigeria, just like where it originated. Black Friday is the day following Thanksgiving Day in the United States Since 1932, it has been regarded as the beginning of the Christmas shopping season. It became a trend in Nigeria shortly after we had online