Monthly Archives: October 2016

Why your B2B Company needs Account-Based Marketing? Find out…

With 90% marketers recognizing its value, Account-based marketing (ABM) appears to be a major movement on the brink of becoming big… But what is Account-Based Marketing? Marketo defines the term as given below: Account-based marketing is a strategic approach to lead generation in which your time and resources target a key group of specific accounts.