Business

Marketing is a Warfare – The Times are Hard

The present economic quagmire in the country is really keeping marketing professionals on their toes. The difficulty is in the menace and tragedy that has befallen our economy lately ranging from, lower oil price, severe dollar shortage, inflation at 18 percent and the rise in unemployment rate from 12.1 percent to 13.3 percent. The combined factors have affected
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Is This What We Call Black Friday?

Black Friday is around the corner again, this phenomenon is becoming more prominent in Nigeria, just like where it originated. Black Friday is the day following Thanksgiving Day in the United States Since 1932, it has been regarded as the beginning of the Christmas shopping season. It became a trend in Nigeria shortly after we had online
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Ecommerce

Is This What We Call Black Friday?

Black Friday is around the corner again, this phenomenon is becoming more prominent in Nigeria, just like where it originated. Black Friday is the day following Thanksgiving Day in the United States Since 1932, it has been regarded as the beginning of the Christmas shopping season. It became a trend in Nigeria shortly after we had online
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Competition Gets Tougher as Jumia Also Introduces JumiaPay

I reported here yesterday that Konga commercially launches Kongapay making it a payment system available to everybody by extending the services of Kongapay to other non-customers. Read Post and few days ago i also wrote about the fierce competition in the eCommerce industry in Nigeria where Yudala was replicating Konga’s creatives and marketing campaigns See here. It is
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Digital Marketing

Why your B2B Company needs Account-Based Marketing? Find out…

With 90% marketers recognizing its value, Account-based marketing (ABM) appears to be a major movement on the brink of becoming big… But what is Account-Based Marketing? Marketo defines the term as given below: Account-based marketing is a strategic approach to lead generation in which your time and resources target a key group of specific accounts.
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Tech Point

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