Why You Need Skill Acquisition as an Employee

Who says as an employee you can’t acquire other skills to empower yourself, people generally think skill acquisition is meant for those in search of job or who desperately need a source of income, Contrary to this popular opinion, those who already have a paid employment also need skill acquisition. The importance of skills acquisition


The Rise And Fall of Online Retail in Nigeria

Online retail in Nigeria came into the scene about six years ago became very popular about 3 years ago with the advent of key players like Jumia and Konga, over time the sector became flooded with different niche markets and according to Startupdaily it was recorded that there have been at least 500 e-commerce businesses launched across Nigeria.

Is This What We Call Black Friday?

Black Friday is around the corner again, this phenomenon is becoming more prominent in Nigeria, just like where it originated. Black Friday is the day following Thanksgiving Day in the United States Since 1932, it has been regarded as the beginning of the Christmas shopping season. It became a trend in Nigeria shortly after we had online

Digital Marketing

How to Build a Killer Email Marketing List for Your Small Business

Online marketing strategies for small business are updated almost every year. There was a year that had online entrepreneurs buying web visitors to increase traffic. Another year catapulted social media into the limelight. In all these changes, email marketing remains steadfast in helping owners promote their business. While other techniques create noise, email has steadily

Let’s Talk Marketing with Mrs Iquo Ukoh – Differentiation in a Saturated Market {RECAP}

I was privileged to be part of a WhatsApp group discussion during the weekend organized by Reach360 a digital marketing agency and the topic of the discussion was “Differentiation in a Saturated Market” the lead discussant was Mrs Iquo Ukoh a marketing guru with over 30 years experience in the FMCG industry, diverse lessons were learnt and

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