How to Overcome the Challenges of Renting House in Lagos – Eko Apartment

A lot of challenges are associated with securing a good apartment in Lagos.  Some of the challenges associated with renting apartments in Lagos are: Location of apartment, Choice of apartment type, Interior and exterior specifications Registration fee by the agent for each inspection, Fraudulent agents/landlords, agents/landlord requesting for years of rent in advance Finding an

Let’s Talk Marketing with Dipo Davies – Building Your Brand in a Niche Market: The Castles Experience {RECAP}

This week’s Let’s Talk Marketing with Dipo Davies was another interesting discussion, Dipo Davies was able to shed more lights on how to build a strong brand in a Niche market, for startups this discussion will serve as an eye opener on how to grow your brand in whatever niche you have chosen. As usual the moderator

Let’s Talk Marketing with Eizu Uwaoma – Taglines and How the Affect Brand Positioning {RECAP}

Last week Saturday’s discussion on Let’s talk Marketing was mind-blowing and very interesting and I think that was partly because of the topic and the amazing guest we had. Obviously, Reach360 Media is doing a great job. As usual, I believe the knowledge should be shared. The moderator was Daniel Iyam and the Lead Discussant was Eizu Uwaoma, the


Is This What We Call Black Friday?

Black Friday is around the corner again, this phenomenon is becoming more prominent in Nigeria, just like where it originated. Black Friday is the day following Thanksgiving Day in the United States Since 1932, it has been regarded as the beginning of the Christmas shopping season. It became a trend in Nigeria shortly after we had online

Digital Marketing

Let’s Talk Marketing with Mrs Iquo Ukoh – Differentiation in a Saturated Market {RECAP}

I was privileged to be part of a WhatsApp group discussion during the weekend organized by Reach360 a digital marketing agency and the topic of the discussion was “Differentiation in a Saturated Market” the lead discussant was Mrs Iquo Ukoh a marketing guru with over 30 years experience in the FMCG industry, diverse lessons were learnt and

Why your B2B Company needs Account-Based Marketing? Find out…

With 90% marketers recognizing its value, Account-based marketing (ABM) appears to be a major movement on the brink of becoming big… But what is Account-Based Marketing? Marketo defines the term as given below: Account-based marketing is a strategic approach to lead generation in which your time and resources target a key group of specific accounts.

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