Business

Ecommerce

Is This What We Call Black Friday?

Black Friday is around the corner again, this phenomenon is becoming more prominent in Nigeria, just like where it originated. Black Friday is the day following Thanksgiving Day in the United States Since 1932, it has been regarded as the beginning of the Christmas shopping season. It became a trend in Nigeria shortly after we had online
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Digital Marketing

Let’s Talk Marketing with Mrs Iquo Ukoh – Differentiation in a Saturated Market {RECAP}

I was privileged to be part of a WhatsApp group discussion during the weekend organized by Reach360 a digital marketing agency and the topic of the discussion was “Differentiation in a Saturated Market” the lead discussant was Mrs Iquo Ukoh a marketing guru with over 30 years experience in the FMCG industry, diverse lessons were learnt and
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Why your B2B Company needs Account-Based Marketing? Find out…

With 90% marketers recognizing its value, Account-based marketing (ABM) appears to be a major movement on the brink of becoming big… But what is Account-Based Marketing? Marketo defines the term as given below: Account-based marketing is a strategic approach to lead generation in which your time and resources target a key group of specific accounts.
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Tech Point

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